Year after year, Consumers are chasing the same summer goal: Having Fun In The Sun.
This behavior which collectively makes-up the majority of today’s consumers. sits at the top point of every consumer, regardless of the demographic. But as we enter the era of Gen Z as the predominant demographic, marketing analysts are signaling a generation with a sure-fire aim to unlock and unwind during summer time.
Authenticity is key not only in what the product stands for, but also in fresh marketing strategies, where hyper-visual mediums that showcase real people to address the key issues that directly influence consumer behavior today.
This summer, not only must the product work but also be appropriately priced, readily available, and sustainably made. And trust me, this demographic will dial back the blockchain to the source to ensure the offering is sustainable. Given this group’s purchasing power and summer style needs, it is critical that brands adjust their product offerings and marketing tactics to meet a target demographic with wants and needs never seen before
Welcome to the summer of Generation Z!
Aerrem is the stylish, new everyday bag with an environmental mission of helping people establish a new daily habit, do their part to help save the planet and look good at the same time. Aerrem is the first tote bag specifically designed to carry two refillable bottles or tumblers, allowing people to refuse single-use plastics while away from home. Aerrem is designed by fashion designer George Esquivel, and is fully customizable with an array of color combinations and reclaimed leather strap length options. $179.00
Garrett Leight– The Harding Sun style was inspired by iconic American writer, Arthur Miller. Arthur Miller penned some of the twentieth century’s most raw and classic plays like the Pulitzer Prize-winning Death of a Salesman and The Crucible. He married Marilyn Monroe at the height of her career. And he did it all with the kind of dad-next-door, macho elegance of a classic fifties guy: the well-tailored Mad Men suits, the polo sweaters, and an ever-present pair of bold, masculine shell frames.$360
Haus of Pinklemonaid:
Haus of Pinklemonaid -Haus of Pinklemonaid is a celebrity designer brand crushed on by all the megastars. The ‘Sebastian’ is the new signature classic men’s swim brief – an alluring silky swimwear piece made for the man, handcrafted using the highest quality Italian Nylon/Lycra textile and lining giving an effortless and divine presence. $98 USD
I—AD – Instrmnt Applied Design-The Field Watch – 9th in a series of watches by Scottish design duo I—AD. Designed entirely in-house, this is I—AD’s first solar power watch, specified with a Japanese movement that can last up to three months on a single charge. Inspired by the utilitarian style of military watches from the early 20th century, the solar-powered Field Watch is built around a three-part, 38mm casing machined from 316L steel with hybrid 12h + 24h markings. $300
Jared -A bold octagon is emblazoned with striking natural onyx in this handsome men’s ring, fashioned in 14K gold-plated sterling silver. The signature “E” is stamped to identify each piece as part of the 1933 by Esquire men’s collection. $279.00
lululemon– As an internationally recognized big wave surfer and lululemon Ambassador, Mark Healey is someone who truly lets nature take the lead, and his movements were the inspiration for this Board Short well as the entire Moon Drift Collection launched on June 29. Teaming with Mark led our motivation to creating a purpose-built capsule that could keep up with him: from dryland training to surfing and everything in between. These specialized needs in Mark’s life informed the functionality of the collection, driving the lululemon design team to find elegant solves for water repellency, sun protection, ventilation, and mobility. Especially seen in the Board Short, this new collection fuses this performance with a modern design build, introducing the outdoor category to a collection that’s as practical as it is stylish. $98 US | CAN
MISHO-MISHO has offered one-off men’s jewelry and houses numerous androgynous styles, but this is their first comprehensive collection designed for men. $109.61
Rhone-Tennis Whites Collection – Rhone is committed to pioneering the best in men’s apparel, and with this collection they’re acing tennis whites. This court-ready assortment is composed of an array of white shirts, shorts, socks, and more that bring elevated technology to the sport’s clean and classic gear. From blistering backhands to leisurely rallies alike, Rhone’s Tennis Whites Collection offers performance that is not only on par with the pros, but candidly it’s even better. $18 – $88
Skagen-The Aaren Naturals Wood Veneer watch is the newest pro-planet offering from Skagen, further amplifying the brand’s mission to being environmentally sustainable. The product innovation lies in its wood veneer strap and dial. This processed material comes exclusively from sustainable forestry that’s managed ethically, respecting surrounding ecosystems. Additionally, 50% of the stainless steel used to craft this style is recycled. $125
Sleepy Jones-This is where it all started for Sleepy Jones: the Henry Pajama Set.The tailored fit means the shirt easily doubles as day-wear and the super-soft cotton fabric ensures all-day/all-night comfort. The pants feature side and back pockets with cuff details. $198
Sprayground-The world’s most innovative streetwear brand has unveiled its first capsule collection of dope-designed bathing suits, just as the world begins to re-open and beach vacays are at the top of the agenda. Designed to flaunt as the most coveted summer uniform, the collection features 25 unique pieces that include inspiration from previous iconic collections. This fashion-art focused pieces were made for women, men and kids. $60
TOMS– The Rover is the first ever reimagined version of the iconic men’s Alpargata shoe. Made for today’s trend-setters, the Rover is low maintenance like a slip-on and durable like a sneaker, combining extreme comfort with bold style. The Rover touts a sole built with dual density blended rubber/EVA compound for high rebound in the forefoot, and high density cushioning in heel. The revamped silhouette includes a water resistant upper to handle any weather, and a rib knit collar for easy fit and maximized foot coverage. The best part? Every purchase gives back to organizations at the grassroots level, as part of TOMS new social impact strategy where ⅓ of all profits are donated to those doing good on the ground. 69.95 – $84.95
VEERT-Green Onyx Freshwater Pearl Necklace in 925 Sterling Silver Gold Vermeil 18k Gold – “In a time when we’re being separated and isolated from each other, hope and inclusivity is needed now more than ever. We don’t just want to birth another product. We want to be the catalyst of empowerment, healing energy, and unity” Julia Lang, Founder of VEERT. Green onyx is associated with the heart chakra, as well as malachite that clears and activates the chakras. Both stones are an important protection stone. Malachite absorbs negative energies, picking them up from the atmosphere and from the body. The green onyx is the symbol of restfulness and purity – it helps you to move forward from all kind of sorrow, grief and depression. It improves your self-confidence. $425 = 18k gold vermeil 925 silver